Life on Top Campaign

1893 Brand Studio Spring 2024 Campaign Project — Team Better Blue PR

Social Media Deliverables

The Big Ask

Increase awareness and attendance during TOPO’s late-night hours among 21+ UNC undergraduates

Specialty Cup Deliverables

Top of the Hour Pregame Cup

Front

Back

Seasonal / Back to School Cup

Front

Back

Senior Pint Glass

Front

Back

Senior Rewards Card

Incentives | Community | Word of Mouth

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View the Full Pitch Deck Here:

PITCH DECK

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