1893 Brand Studio — Student-Run Advertising Agency

Graphic Designer/Web Developer — Sep 2022 - Jan 2024

Web Development Team Lead — Jan 2024 - May 2025

Marketing Director — May 2025 - Present

Daily Tar Heel Rivalry Week Content

1893 Brand Studio Multimedia

January 2025

Helped create engaging video and graphic design content for The Daily Tar Heel’s social media pages during the DTH vs. Chronicle Rivalry Challenge to help promote fundraising efforts for the DTH. Since 2018, The Daily Tar Heel and The Chronicle have competed in the annual Rivalry Challenge during the week leading up to the UNC vs. Duke basketball game.

Graphic Design

Multimedia

Social Media

Public Engagement

Fundraising

Video Editing

Social Media Deliverables

They make the face, you make the sound

watch reel here

Ran around Chapel Hill asking students to make a sound that matches the picture we show them!

Fun Fact:

The girl in the truck is Kristen Siermachesky, a 2024 Paris Olympian for Canada in rowing and a fellow Tar Heel!

Duke Rivalry Q&A

watch reel here

Walked around campus to ask students their thoughts on the historical Duke vs UNC rivalry in basketball

Fun Fact:

In this clip, I’m talking to my best friend, Ciera! We’ve known each other since we were in middle school and she has such a contagious laugh :)

Web Development

1893 Brand Studio Web Development Team

September 2022 - May 2025

Led a web development team in Chapel Hill, NC, ensuring timely project completion and fostering a collaborative learning environment. Collaborated with Account Managers and student leaders to track and manage team projects, staying aligned with client work. Ensured team members submitted invoices, monitored attendance, and served as the direct point of contact at 1893 Brand Studio.

Squarespace

Figma

Wordpress

UX / UI

SEO Management

HTML / CSS Coding

1893 Brand Studio Website

Participated in redesigning and modernizing the 1893 Brand Studio website. By implementing a fresh and responsive design, my team and I focus on enhancing user experience, optimizing performance, and creating a visually compelling digital presence that better reflects our innovative work in branding and marketing at 1893.

Click Here
WakeEd Partnership Website

WakeEd Partnership is a unique, strategic, independent nonprofit committed to improving public education and advocating for excellent educational opportunities for all students. When redesigning the WakeEd Partnership website, my goal was to create a user-friendly and visually engaging platform that better represents the organization’s mission to support public education in Wake County. By combining my expertise in web design, content strategy, and UX/UI principles, I helped improve the site's functionality, making it more accessible and informative for all users.

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Second Muse

Second Muse Styling is all about redefining your relationship with fashion. Instead of succumbing to fleeting trends or the latest fast fashion fads—think "coastal cowgirl" or "office siren"—we encourage you to pause and reflect on how your wardrobe can truly reflect you. This approach not only strengthens personal identity but also fosters a more mindful approach to fashion, helping you resist the urge to overconsume.

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Internal Marketing Social Media

Graphic Designer / Marketing Director Work

September 2022 - Present

Oversee campaign strategy for both internal (1893’s brand awareness) and external (client) projects. Identify growth opportunities—new platforms, audiences, or marketing tactics to expand reach. Lead brainstorming, creative direction, and execution of marketing campaigns for 1893’s clients. Ensure marketing is consistent across Instagram, TikTok, LinkedIn, Facebook, X, email, and in-person activations. Oversee scheduling, balance of community vs. client content, and campaign timing. Use engagement metrics to inform posting cadence, creative styles, and platform priorities.