Tournament Content
Produced multi-platform social content for Peter Millar’s tournament activations, delivering Instagram Stories, Reels, TikToks, and static posts that increased engagement and showcased the brand’s premium presence throughout each event.
Peter Millar
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Peter Millar ☆
PGA 2k25
Role: Design social carousel posts and story posts highlighting the special Peter Millar x U.S. Open merchandise featured in the PGA 2k25 video game
Role: Design Instagram story posts and corresponding reels highlighting the Peter Millar Sands Valley Golf Solstice Challenge
Summer Solstice
(Tap on a picture to watch its corresponding reel)
Ryder Cup
Role: Design and develop a Peter Millar-branded Guess Who? game of famous U.S. athletes. Film and edit a reel with 2025 Ryder Cup Vice-Captains Kevin Kisner and Brandt Snedeker playing the Guess Who? game
Wyndham
Role: Design Peter Millar seating chart graphics with notable Peter Millar-sponsored golfers playing in the Wyndham Tournament. Film and edit a TikTok at the Wyndham Tournament, asking attendees and players where they would sit on the Peter Millar seating chart
