Social Content
Produced multi-platform social content for Peter Millar’s social media activations, delivering Instagram Stories, Reels, TikToks, and static posts that increased engagement and showcased the brand’s message promoting their premium clothing line
Peter Millar
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Peter Millar ☆
Roll: Create visually appealing Instagram stories with Peter Millar-related trivia questions to be scheduled to post every Tuesday to increase social media engagement and interaction with Peter Millar’s target audience
Trivia Tuesday Stories
U.S. Open
Vinny Trocheck Store Visit
Roll: Create multiple Instagram story graphics highlighting the 125th U.S. Open at Oakmont, with New York Rangers’ Vinny Trocheck (Pittsburgh, PA native) visiting the New York Peter Millar boutique
Oakmont Bakery & Peter Millar Cookies
Roll: Edit a TikTok video with clips from a visit to the Oakmont Bakery in Oakmont, PA, during the 125th U.S. Open. Highlighting Peter Millar as the official outfitter for the U.S. Open, with the special edition Peter Millar cookies served at Oakmont Bakery during the tournament
Cam Young & Thriston Lawrence Highlight Reels
Roll: Create TikTok videos to highlight Cam Young and Thriston Lawrence playing during the U.S. Open