The Rookie Campaign - NFL Elevate
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NFL Elevate
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NFL Elevate ☆
The Challenge:
How can we unify all of the NFL's programs, stories, and activations to positively impact youth health and wellness?
The Solution:
Launch NFL Elevate, an NFL initiative platform, to give the football-curious a way into the NFL and make them proud to be rookies.
Research Stats
Objectives
Out-of-Home Deliverables
Social Media
NFL Elevate meets the football-curious right where they are with social pages across YouTube, TikTok, Instagram, and Snapchat. These unite all youth health and wellness initiatives and highlight rookie stories everywhere.
Rookie to Rookie Social Series
NFL Elevate shows how all rookies experience similar feelings. In this social series, kids will be asked to give a piece of advice to someone starting something new, later to be revealed they’re sharing advice with a rookie NFL player!
NFL Elevate App
The NFL Elevate App gives youth a place to start by setting goals, tracking progress, and using NFL initiatives as tools to help them achieve and maintain those goals.
NFL Elevate Website
The NFL Elevate website will showcase all of the NFL’s youth health and wellness initiatives under a single umbrella. So when Rookies do see our video, social, activations, and out-of-home, and want to find their start, they’ll be able to find the initiative for them.
The Elevate branding doesn’t overshadow the initiatives themselves. It just gives them a home to live in and a message to be behind: The NFL’s youth initiatives elevate YOU!
Credit Card
The NFL Elevate Credit Card is the place for 18-year-olds to begin their financial journey. Participants will have the option to direct their cash back to NFL initiatives and causes in their communities.
