Crafted a compelling and cohesive brand narrative for Gaia Herbs that reinforced its premium positioning across all customer touchpoints—from packaging to social media—to elevate brand perception in the competitive herbal wellness market. Led the development of a strategic and visually engaging social media plan to foster community engagement and drive brand loyalty. Simultaneously redesigned the product packaging with a clean, minimalist aesthetic that communicated purity, trust, and modern wellness, aligning the visual identity with the brand’s elevated positioning.